The New Colour was established by Heather Woof, a London-based artist and interior designer. It focuses on creating art inspired by the places she has visited, offering a fresh perspective and breathing new life into spaces through the use of vibrant colors. Heather’s vision is to bring joy and warmth to people's lives, whether her prints adorn a bedroom, kitchen, living room, or office. She aims for her pieces to provide comfort and a sense of connection, enhancing the atmosphere of any space they inhabit.